2024 Bridal Makeup Trends: What's Hot This Wedding Season

Hello, beautiful brides-to-be! As we step into the magical wedding season of 2024, it's time to talk about one of the most exciting parts of your wedding planning: the makeup! Whether you've been dreaming of your wedding look since you were little or you're just starting to gather ideas, this guide is for you. I'm here to share the freshest bridal makeup trends, along with a sprinkle of my personal experience and some tips to ensure you look and feel your absolute best on your big day.

Embracing Natural Beauty

Subtle Enhancements

Gone are the days when bridal makeup meant layers upon layers of foundation and eye shadow. This year, it's all about looking like the best version of yourself. Think soft, feathery brows, a touch of mascara, and a sheer foundation that lets your natural skin texture shine through. I once worked with a bride who was adamant about covering her freckles, but after showing her how beautiful they looked when lightly enhanced rather than hidden, she was over the moon!

Dewy Skin

The dewy skin trend is here to stay, and for a good reason. There's something so youthful and fresh about a radiant complexion, isn't there? Start with a hydrating primer and follow up with a luminous foundation or BB cream. A drop of liquid highlighter mixed into your foundation can also work wonders. Remember, the goal is to look like you're glowing from within.

Minimalist Eye Makeup

Less is more for eyes in 2024. A wash of champagne or soft brown across the lid, a thin liner, and one or two coats of mascara can truly open up your eyes without looking overdone. I had a bride who was concerned about her makeup feeling too heavy, so we opted for a minimalist eye look, and she couldn't stop looking at herself in the mirror!

Bold Statements

@Harper’s BAZAAR

Statement Lips

While natural beauty reigns supreme, there's always room for a pop of color. A bold lip can be your best accessory, especially if you're keeping the rest of your makeup understated. Whether it's a classic red, a deep berry, or even a bright coral, find a shade that makes you feel fabulous. Pro tip: always do a long-wear test before the big day to ensure your chosen lipstick will last through kisses, drinks, and all the smiles.

Graphic Eyeliners

Who says bridal makeup has to be traditional? Not us! Graphic liners in black, navy, or even metallic shades can add an unexpected twist to your look. It's a fantastic way to incorporate a bit of your personal style, especially if you're known for your edgy fashion sense. Just make sure to practice the design a few times before your wedding day.

Dramatic Lashes

Lashes can make or break your wedding makeup look. False lashes, when done right, can beautifully enhance your eyes without looking fake. Consider individual lashes for a more natural, customizable look, or go for a full set if you're after more drama. Remember, the key is to ensure they feel comfortable and won't cause any irritation on the day.

Vintage Revival

Elizabeth Taylor

Old Hollywood Glamour

There's something undeniably romantic about vintage glamour, particularly from the Old Hollywood era. Think soft waves in your hair, a bold lip, and a gentle cat-eye liner. This look is timeless and elegant, and it photographs beautifully. I once had the pleasure of transforming a bride into a vintage Hollywood starlet, and let me tell you, it was a show-stopper.

Retro Eye Makeup

Retro is making a comeback, but with a modern twist. The '60s and '70s inspired eye makeup, with its bold colors and dramatic shapes, can be adapted for a 2024 bride who wants to stand out. A soft, pastel eye shadow palette or a subtle winged liner can nod to the past while still feeling fresh and contemporary.

Classic Red Lips

A classic red lip never goes out of style. It's all about finding the right shade for your skin tone. A blue-based red works wonders for cooler skin tones, while an orange-based red is stunning on warmer tones. Don't be afraid to experiment with different shades to find your perfect match.

Ethereal Glow

@jennanicoleofficial

Highlighting Techniques

Highlighter is your best friend if you're aiming for that ethereal, fairy-tale bride look. Apply it to the high points of your face—cheekbones, brow bones, the bridge of your nose, and cupid's bow—for a soft, natural glow. Opt for a cream or liquid highlighter for a more seamless blend.

Shimmer and Glitter

A touch of shimmer on the eyes or cheeks can add a magical touch to your bridal look. However, the key is to use it sparingly and strategically, so you don't end up looking like a disco ball. A light dusting on the inner corners of your eyes can really make them pop.

Pastel Play

Soft, dreamy pastels are perfect for a spring or summer wedding. They offer a whisper of color that's both romantic and playful. Think lavender, mint, or a pale pink wash over the eyelids, paired with a matching lip gloss for a cohesive, subtle look.

Sustainable and Clean Beauty

More brides are leaning towards sustainable and clean beauty products for their wedding day, and I'm all for it! Not only are these products better for the environment, but they're also often gentler on your skin. Look for brands that prioritize eco-friendly packaging and natural ingredients. Your skin (and the planet) will thank you.

Personalization and Customization

Your wedding day is all about you and your partner, so why should your makeup be any different? Custom blend foundations ensure a perfect match for your skin tone, and tailoring your makeup to fit your personal style means you'll feel more comfortable and confident as you walk down the aisle. Remember, the best bridal makeup is the kind that makes you feel like yourself—just a bit more polished.

Pre-Wedding Skincare Routine

Last but certainly not least, let's talk about skincare. A solid skincare routine in the months leading up to your wedding can make a world of difference in how your makeup looks and feels on the day. Hydrate, exfoliate (gently!), and don't forget to SPF. Also, try to manage stress as best you can, as it can take a toll on your skin. Meditation, yoga, or even just regular walks can help keep those stress-induced breakouts at bay.

Conclusion

As we wrap up this guide to 2024 bridal makeup trends, remember that the most important thing is to feel comfortable and beautiful in your skin. Whether you're drawn to the minimalist natural look, vintage glamour, or something bold and unique, make sure it reflects your personal style. After all, your wedding day is a celebration of you and your love story. Feel free to experiment, have fun with your makeup trials, and when you find that perfect look, you'll know—it's the one that makes you smile widest in the mirror.

Cheers to a beautiful, unforgettable wedding day filled with love, joy, and stunning makeup!

Remember, planning your wedding makeup is just one part of the journey. Enjoy every moment, from the trials to the big day itself. You're going to be a breathtaking bride!